About Bose

With multiple digital touchpoints including websites, apps, email and advertising, Bose is a digitally mature company that is continuously looking for innovative ways to create a better customer experience. By generating a singular view across all platforms, Bose aims to drive better insights and create meaningful optimizations.

Event-based tracking and GDDL

Outlining a customer experience plan requires a structured and reliable data strategy. To enable companies in creating these data-driven customer experiences, Stitchd developed a reliable and structured event-based tracking framework, that has already been applied and proven to work for multiple clients.

The implementation leads to a generic digital data layer (GDDL) framework, which allows clients to gain deeper insight in both user behavior and content performance, eventually feeding into optimization and personalization exercises. Stitchd guided Bose in the implementation of the framework and its enablement within the business and technical teams.

Key points

Discover below some of our other cases!


Do you have an issue we can help with or would you love to discuss data-driven marketing?
Then do not hesitate to contact Jente.
We are always open to discuss the potential of your data!

Jente De Ridder  | +32 474 78 21 49

Find us at one of our offices

Antwerp office
Prins Boudewijnlaan 24E
2550 Kontich

Ghent office
Guldensporenpark Gebouw I, bus 88
9820 Merelbeke

Amsterdam office
Cruquiusweg 110 - F
1019 AK Amsterdam

Utrecht office
Orteliuslaan 25
3528 BA Utrecht