A new team was assembled at Argenta (5th largest bank in Belgium): the digital experience team. To align the way of working within this new team, they decided to foresee in a number of trainings. Argenta had two objectives for this trajectory: getting acquainted with Adobe Analytics and establishing a data-driven culture within the team.
We organized a series of different Adobe trainings: Adobe Analytics introduction, Adobe Analytics advanced, Adobe Launch and Mobile app tracking with Adobe. Some of the trainings were aimed at the entire team, some of them were only for the web analysts who would take ownership of the Adobe tools within the organization.
Another part of the trainings focused on the broader skill set required to become a good analyst. We tackled topics as defining KPI’s, dashboarding, qualitative analysis methods and documenting a measurement framework. Resulting in a shared view within the team on how they can use data to improve their products.
The team feels confident to work with the Adobe tools and the web analysts within the team are ready to take ownership over those tools. Next to that, the team has acquired methodologies to talk about KPI’s and introduce a more data-driven project development.
Allowing an in-depth understanding of all touchpoints within the customer journey of car purchasers.
Offering relevant recommendations for Coop Supermarkets to solve the pain points of their tag manager system.
Do you have an issue we can help with or would you love to discuss data-driven marketing?
Then do not hesitate to contact Jente.
We are always open to discuss the potential of your data!
Jente De Ridder | +32 474 78 21 49
Prins Boudewijnlaan 24E
Guldensporenpark Gebouw I, bus 88
Cruquiusweg 110 - F
1019 AK Amsterdam
3528 BA Utrecht